Do you need a manager to get signed to a record label?
Founder & CEO, Futureproof Music School
No, you don't need a manager to get signed to a record label. Many artists get signed based on their music quality, online presence, and fan engagement alone. However, having a manager can be helpful during contract negotiations and can make the process smoother, especially if you're navigating multiple label offers. Focus first on creating undeniable music and building your audience, then consider bringing on a manager when the business side becomes too complex to handle solo.
Frequently Asked Questions
Can I submit demos directly to A&R teams without a manager?
Yes, many labels accept direct submissions through their official demo submission portals or email addresses listed on their websites. Research each label's specific submission guidelines and follow them exactly to increase your chances of getting heard.
What percentage of my royalties will a manager typically take if I sign with one?
Most music managers take between 15-20% of your gross income, including streaming royalties, performance fees, and licensing deals. This percentage is negotiable and should be clearly outlined in your management contract before signing.
Should I build my Spotify monthly listeners count before approaching labels or managers?
Building your streaming numbers shows labels and managers that you can generate organic interest and have market potential. Aim for at least 5,000-10,000 monthly listeners and consistent engagement metrics before making your approach, as this demonstrates you're already building momentum independently.
John von Seggern
Founder & CEO, Futureproof Music School
John von Seggern is the founder and CEO of Futureproof Music School. He holds an MA in digital ethnomusicology (the anthropology of music on the internet) from UC Riverside, and a BA in Music, magna cum laude, from Carleton College. A techno producer and DJ since the late 1990s, he released as John von on his own net.label Xeriscape Records while working at Native Instruments, where he co-authored the MASSIVE synth manual. He contributed sound design to Pixar's WALL-E (2008), was a member of Jon Hassell's late-career Studio Group on Hassell's final two albums, ran Icon Collective's online program with Max Pote for eight years before Icon closed in May 2025, and authored three books on music technology including Laptop Music Power!. He architected Kadence, the AI music coach at the core of Futureproof.
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