How do I build a fanbase as an independent artist starting from scratch?
Q&A
Feb 2, 2026
Building a fanbase as an independent artist from scratch requires consistent content creation on one or two platforms where your target audience already hangs out, combined with genuine engagement in niche communities rather than broadcasting to everyone. I've found that posting behind-the-scenes studio content and work-in-progress clips builds more real connections than only sharing finished tracks, because people follow creators they feel they know personally. Focus on getting 100 true fans who actually care about your music before worrying about going viral.
At Futureproof Music School, I teach the complete artist development process, from production fundamentals to release strategy and audience building. You can start with a free trial to see how we approach turning your music into a sustainable career.
What's the fastest way to get my first 100 fans as a new artist?
I focus on releasing consistently on one platform (I recommend starting with SoundCloud or Spotify) and engaging directly with 10-20 people per day who comment on similar artists in my genre. You'll see real momentum within 2-3 months if you stay consistent.
Should I focus on social media or streaming platforms first?
I always prioritize streaming platforms because that's where people actually listen to full tracks, but I use social media to drive traffic there. If you want to learn the full strategy, I teach this in detail at Futureproof Music School.
How many tracks should I release before I start promoting myself?
I recommend releasing your music immediately, even if it's not perfect, because you'll build your fanbase while improving your production skills. Waiting until you're "ready" means missing months of potential growth and feedback.
Founder of Futureproof Music School with 20+ years in music technology and education. John combines technical expertise with a passion for empowering the next generation of producers.