What is the best way to pitch to music blogs?
Founder & CEO, Futureproof Music School
The best way to pitch music blogs is to personalize your outreach by researching each blog's specific genre focus and submission guidelines. Send your pitch 2-3 weeks before your release date, offering an exclusive premiere rather than a track that's already been out for weeks. Keep your email concise and professional, include a private streaming link, highlight what makes your track unique, and explain why it's a good fit for their audience. Track your submissions and follow up respectfully if you don't hear back within a week or two.
Frequently Asked Questions
Should I send my music to blogs before or after it's released on Spotify?
Send your music to blogs 4-6 weeks before your release date so they have time to schedule coverage that coincides with your launch. Most blogs prefer premiering unreleased tracks, which gives you better placement and helps build momentum for release day.
What should I include in my EPK when pitching to music blogs?
Include a private streaming link, high-res press photo, 100-word bio, previous press coverage or playlist adds, and your social media links. Keep everything on one page or in a single PDF so bloggers can quickly assess your music and story without digging through attachments.
How many blogs should I pitch at once without seeming like I'm mass emailing?
Pitch 10-15 blogs per batch with personalized emails that reference specific content they've covered. Wait 5-7 days before following up or moving to your next batch, which shows you're being strategic rather than spamming everyone in your contact list.
John von Seggern
Founder & CEO, Futureproof Music School
John von Seggern is the founder and CEO of Futureproof Music School. He holds an MA in digital ethnomusicology (the anthropology of music on the internet) from UC Riverside, and a BA in Music, magna cum laude, from Carleton College. A techno producer and DJ since the late 1990s, he released as John von on his own net.label Xeriscape Records while working at Native Instruments, where he co-authored the MASSIVE synth manual. He contributed sound design to Pixar's WALL-E (2008), was a member of Jon Hassell's late-career Studio Group on Hassell's final two albums, ran Icon Collective's online program with Max Pote for eight years before Icon closed in May 2025, and authored three books on music technology including Laptop Music Power!. He architected Kadence, the AI music coach at the core of Futureproof.
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