How to create a professional electronic press kit (EPK)?
Founder & CEO, Futureproof Music School
A professional EPK is your digital resume that showcases who you are as an artist to industry professionals, venues, and media outlets. Start by including your bio, high-quality press photos, your best music samples or streaming links, recent videos, press coverage or quotes, and clear contact information. Make sure everything is organized on a single page or website that's easy to navigate and mobile-friendly. Keep your EPK updated regularly with your latest releases and achievements so you're always ready when opportunities come up.
John von Seggern
Founder & CEO, Futureproof Music School
John von Seggern is the founder and CEO of Futureproof Music School. He holds an MA in digital ethnomusicology (the anthropology of music on the internet) from UC Riverside, and a BA in Music, magna cum laude, from Carleton College. A techno producer and DJ since the late 1990s, he released as John von on his own net.label Xeriscape Records while working at Native Instruments, where he co-authored the MASSIVE synth manual. He contributed sound design to Pixar's WALL-E (2008), was a member of Jon Hassell's late-career Studio Group on Hassell's final two albums, ran Icon Collective's online program with Max Pote for eight years before Icon closed in May 2025, and authored three books on music technology including Laptop Music Power!. He architected Kadence, the AI music coach at the core of Futureproof.
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